Hi, I'm Allison ––
Product Designer,
Strategist & Mentor

With 12+ years in product design and a passion for neuroscience, I create solutions that simplify complexity and make technology accessible.

Managed a team of 8 designers

Hired, mentored & built processes

New patient

Led 18 product launches

Including 8 zero-to-one projects

Active

50

200

100

Background

300

400

Disabled

500

600

700

800

Text

900

GREY

BLUE

100

XS

200

SM

300

MD

400

LG

500

XL

600

XXL

ELEVATION

Built 5 design systems

Cross-platform solutions

Web

Mobile

Tablet

Desktop

Medical

Vehicle

Production

Embedded

Touchscreen

Designed for 9 platforms

Responsive omnichannel workflows

Bachelor's of Industrial Design – 5y

2007

Industrial Design – 3y

2012

Master's in Applied Neuroscience – 3y

UI/UX Design & Strategy – 10y

2015

2021

Today

Work experience

UI/UX Design & Strategy – 10y

2015 - Today

Industrial Design – 3y

2012 - 2015

Education

Bachelor's of Industrial Design – 5y

2021 - Today

Bachelor's of Industrial Design – 5y

2007 - 2012

Case studies

Truvian Blood Test Analyzer Interface

STRATEGY

RESEARCH

UI/UX

DESIGN SYSTEM

3D

Truvian Blood Test Analyzer Interface

STRATEGY

UI/UX

ILLUSTRATION

Truvian Blood Test Analyzer Interface

UI/UX

Case studies

Truvian Blood Test Analyzer Interface

STRATEGY

RESEARCH

UI/UX

DESIGN SYSTEM

3D

Truvian Blood Test Analyzer Interface

STRATEGY

UI/UX

ILLUSTRATION

Truvian Blood Test Analyzer Interface

UI/UX

Design toolbox

Versatile tools adapted to each project’s unique needs in order to deliver solutions with lasting, positive impact.

Opportunity maps

Identifies areas for product growth.

Opportunity maps

Identifies areas for product growth.

Customer research

Uncover insights to guide solutions.

Customer research

Uncover insights to guide solutions.

Workshop facilitation

Align teams on product direction.

Workshop facilitation

Align teams on product direction.

Journey maps

Visualize the customer experience.

Journey maps

Visualize the customer experience.

Story maps

Structure features to align team.

Story maps

Structure features to align team.

Service blueprints

Map tasks for efficient execution.

Service blueprints

Map tasks for efficient execution.

Information architecture

Build navigation around content.

Information architecture

Build navigation around content.

Wireframes

Draft layouts to explore options.

Wireframes

Draft layouts to explore options.

Prototyping

Iterate quickly to validate concepts.

Prototyping

Iterate quickly to validate concepts.

Usability testing

Discover feedback to refine designs.

Usability testing

Discover feedback to refine designs.

Design systems

Build scalability and consistency.

Design systems

Build scalability and consistency.

Dev-ready designs

Pixel-perfect assets for delivery.

Dev-ready designs

Pixel-perfect assets for delivery.

Depth of expertise

Responsibilities
Product Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Product Strategy
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
UIUX Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Research
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Visual Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Mentoring
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
3D Modeling/Animation
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Project Management
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Marketing
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Industrial Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Coaching
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Experience Level
Design Team Manager
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Lead Designer
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Individual Contributor
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Solo Designer
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Organization Type
Agency
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Freelance
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
In-house
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Education
Master's in Applied Neuroscience
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Bachelor's of Industrial Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Responsibilities
Product Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Product Strategy
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
UIUX Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Research
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Visual Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Mentoring
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
3D Modeling/Animation
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Project Management
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Marketing
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Industrial Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Coaching
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Experience Level
Team Manager
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Lead Designer
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Contributor
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Solo Designer
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Organization Type
Agency
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Freelance
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
In-house
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Education
Master's in Neuroscience
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Bachelor's of Industrial Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Responsibilities
Product Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Product Strategy
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
UIUX Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Research
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Visual Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Mentoring
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
3D Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Project Management
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Marketing
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Industrial Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Coaching
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Experience Level
Team Manager
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Lead Designer
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Contributor
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Solo Designer
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Organization Type
Agency
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Freelance
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
In-house
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Education
MSc in Neuroscience
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
BID in Industrial Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
years
Responsibilities
Product Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Strategy
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
UIUX Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Research
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Visual Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Mentoring
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
3D Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Project Mgmt
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Marketing
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Industrial
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Coaching
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Experience Level
Manager
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Lead Designer
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Contributor
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Solo Designer
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Organization Type
Agency
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Freelance
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
In-house
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
Education
MSc Neuro
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y
BID Design
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
y

Recommendations

CLIENTS
DIRECT MANAGERS
DIRECT REPORTS
COLLEAGUES
LEADERSHIP
MENTEES
Photograph of Steven
Steven Ringo

VP Software & Al

Epiminder, AUS / 2021-2023

CLIENT

I had the opportunity to work closely with Allison on a medical device software project. She played a crucial role in delivering user-centric design solutions for our project, which involved both mobile and web platforms. We relied on Allison's expertise as the UI/UX design lead. Throughout the project, Allison consistently demonstrated her innovative thinking and ability to create visually appealing and user-friendly interfaces. Her attention to detail and effective communication skills made our collaboration seamless, and she consistently met deadlines with exceptional work. I highly recommend Allison for any product strategy or design role.

...

Photograph of Chris
Chris Shackleton

Founder & Co-CEO

Rollercoaster Digital, AUS / 2023

CLIENT

I had the pleasure of working with Allison on a handful of projects. Initially, Allison was engaged to elevate our marketing assets, aiming to enhance the Manage My Renewals brand’s professionalism. Her ability to understand our product, its customers, and our company ethos was evident from the start. Allison translated these insights into compelling collateral, meeting tight deadlines with ease and an accommodating approach to any requests. Our collaboration extended when we entrusted Allison to design the UI and UX for our MMR Partner Portal. This platform is crucial as it empowers our partners to manage their clients efficiently... Once again, Allison’s work was nothing short of excellent. She led us through an in-depth discovery process, skillfully crafting the necessary assets for development. This included blueprint architecture, process maps, and high-resolution wireframes and elements. Allison’s proficiency in turning complex concepts into user-friendly designs is commendable. Her deep experience and skill set in UI/UX and graphic design are invaluable, and I highly recommend her for any project requiring her expertise. I look forward to the opportunity to work with Allison again and am confident in her ability to deliver outstanding results.

...

Photograph of Trevor
Trevor Valdez

Global Marketing Manager

Bio-Rad Labs., USA / 2020-2023

CLIENT

I had the pleasure of working closely with Allison on a project that involved revamping the UI of a legacy application in the Biotech space, and her work was truly exceptional. Allison is an incredibly talented UI designer, whose meticulous approach and dedication to her craft played a pivotal role in the success of our redesign. From the outset, Allison demonstrated an impressive level of conscientiousness and thoroughness. She took the time to understand the intricacies of the legacy application, identifying pain points and opportunities for improvement. Her keen eye for detail ensured that no aspect of the UI redesign was overlooked, resulting in a final product that was not only aesthetically pleasing but also highly functional. One of Allison's standout qualities is her collaborative spirit. Throughout the project, she worked seamlessly with me, the product owner, and other subject matter experts. Her ability to synthesize feedback and incorporate diverse perspectives into the design process was truly commendable. Allison's open communication and willingness to iterate on her designs made the collaborative journey smooth and enjoyable. The redesigned UI that Allison delivered surpassed our expectations. It was a testament to her creativity and skill, providing a user experience that was a vast improvement over the original. Users now interact with the application more intuitively, thanks to Allison's thoughtful design choices and user-centric approach. In conclusion, Allison is not just a UI designer; she is an invaluable asset to any project fortunate enough to have her expertise. Her talent, work ethic, and collaborative nature make her a standout professional in the field. I look forward to the opportunity to collaborate with Allison on future projects, knowing that her contributions will undoubtedly elevate the quality of the user experience.

...

Photograph of Ollie
Ollie Dawes

Head Of Digital (Product)

Complete, UK / 2019

CLIENT

I worked with Allison at Complete Coherence where we were building a well-being application together. She is a highly-talented UI/UX designer who always puts the need of the user first. She brings creativity by the boatload and never fails to come up with an innovative solution when issues arise. A conversation with Allison is never dull. She is witty, has a great sense of humour and she's knowledgeable about a broad (and sometimes random) range of subjects. With her passion for neuroscience, behavioural research and personal development proving to be vital for the overall project success. But perhaps Allison's greatest quality is that she strives to help people. She is both compassionate and challenging, and is not afraid to speak her mind if she knows it will help. It would be a pleasure to work with Allison again. Any organisation would be lucky to have her.

...

CLIENTS
DIRECT MANAGERS
DIRECT REPORTS
COLLEAGUES
LEADERSHIP
MENTEES
Photograph of Steven
Steven Ringo

VP Software & Al

Epiminder, AUS / 2021-2023

CLIENT

I had the opportunity to work closely with Allison on a medical device software project. She played a crucial role in delivering user-centric design solutions for our project, which involved both mobile and web platforms. We relied on Allison's expertise as the UI/UX design lead. Throughout the project, Allison consistently demonstrated her innovative thinking and ability to create visually appealing and user-friendly interfaces. Her attention to detail and effective communication skills made our collaboration seamless, and she consistently met deadlines with exceptional work. I highly recommend Allison for any product strategy or design role.

...

Photograph of Chris
Chris Shackleton

Founder & Co-CEO

Rollercoaster Digital, AUS / 2023

CLIENT

I had the pleasure of working with Allison on a handful of projects. Initially, Allison was engaged to elevate our marketing assets, aiming to enhance the Manage My Renewals brand’s professionalism. Her ability to understand our product, its customers, and our company ethos was evident from the start. Allison translated these insights into compelling collateral, meeting tight deadlines with ease and an accommodating approach to any requests. Our collaboration extended when we entrusted Allison to design the UI and UX for our MMR Partner Portal. This platform is crucial as it empowers our partners to manage their clients efficiently... Once again, Allison’s work was nothing short of excellent. She led us through an in-depth discovery process, skillfully crafting the necessary assets for development. This included blueprint architecture, process maps, and high-resolution wireframes and elements. Allison’s proficiency in turning complex concepts into user-friendly designs is commendable. Her deep experience and skill set in UI/UX and graphic design are invaluable, and I highly recommend her for any project requiring her expertise. I look forward to the opportunity to work with Allison again and am confident in her ability to deliver outstanding results.

...

Photograph of Trevor
Trevor Valdez

Global Marketing Manager

Bio-Rad Labs., USA / 2020-2023

CLIENT

I had the pleasure of working closely with Allison on a project that involved revamping the UI of a legacy application in the Biotech space, and her work was truly exceptional. Allison is an incredibly talented UI designer, whose meticulous approach and dedication to her craft played a pivotal role in the success of our redesign. From the outset, Allison demonstrated an impressive level of conscientiousness and thoroughness. She took the time to understand the intricacies of the legacy application, identifying pain points and opportunities for improvement. Her keen eye for detail ensured that no aspect of the UI redesign was overlooked, resulting in a final product that was not only aesthetically pleasing but also highly functional. One of Allison's standout qualities is her collaborative spirit. Throughout the project, she worked seamlessly with me, the product owner, and other subject matter experts. Her ability to synthesize feedback and incorporate diverse perspectives into the design process was truly commendable. Allison's open communication and willingness to iterate on her designs made the collaborative journey smooth and enjoyable. The redesigned UI that Allison delivered surpassed our expectations. It was a testament to her creativity and skill, providing a user experience that was a vast improvement over the original. Users now interact with the application more intuitively, thanks to Allison's thoughtful design choices and user-centric approach. In conclusion, Allison is not just a UI designer; she is an invaluable asset to any project fortunate enough to have her expertise. Her talent, work ethic, and collaborative nature make her a standout professional in the field. I look forward to the opportunity to collaborate with Allison on future projects, knowing that her contributions will undoubtedly elevate the quality of the user experience.

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Photograph of Ollie
Ollie Dawes

Head Of Digital (Product)

Complete, UK / 2019

CLIENT

I worked with Allison at Complete Coherence where we were building a well-being application together. She is a highly-talented UI/UX designer who always puts the need of the user first. She brings creativity by the boatload and never fails to come up with an innovative solution when issues arise. A conversation with Allison is never dull. She is witty, has a great sense of humour and she's knowledgeable about a broad (and sometimes random) range of subjects. With her passion for neuroscience, behavioural research and personal development proving to be vital for the overall project success. But perhaps Allison's greatest quality is that she strives to help people. She is both compassionate and challenging, and is not afraid to speak her mind if she knows it will help. It would be a pleasure to work with Allison again. Any organisation would be lucky to have her.

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CLIENTS
DIRECT MANAGERS
DIRECT REPORTS
COLLEAGUES
LEADERSHIP
MENTEES
Photograph of Steven
Steven Ringo

VP Software & Al

Epiminder, AUS / 2021-2023

I had the opportunity to work closely with Allison on a medical device software project. She played a crucial role in delivering user-centric design solutions for our project, which involved both mobile and web platforms. We relied on Allison's expertise as the UI/UX design lead. Throughout the project, Allison consistently demonstrated her innovative thinking and ability to create visually appealing and user-friendly interfaces. Her attention to detail and effective communication skills made our collaboration seamless, and she consistently met deadlines with exceptional work. I highly recommend Allison for any product strategy or design role.

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Photograph of Chris
Chris Shackleton

Founder & Co-CEO

Rollercoaster Digital, AUS / 2023

I had the pleasure of working with Allison on a handful of projects. Initially, Allison was engaged to elevate our marketing assets, aiming to enhance the Manage My Renewals brand’s professionalism. Her ability to understand our product, its customers, and our company ethos was evident from the start. Allison translated these insights into compelling collateral, meeting tight deadlines with ease and an accommodating approach to any requests. Our collaboration extended when we entrusted Allison to design the UI and UX for our MMR Partner Portal. This platform is crucial as it empowers our partners to manage their clients efficiently... Once again, Allison’s work was nothing short of excellent. She led us through an in-depth discovery process, skillfully crafting the necessary assets for development. This included blueprint architecture, process maps, and high-resolution wireframes and elements. Allison’s proficiency in turning complex concepts into user-friendly designs is commendable. Her deep experience and skill set in UI/UX and graphic design are invaluable, and I highly recommend her for any project requiring her expertise. I look forward to the opportunity to work with Allison again and am confident in her ability to deliver outstanding results.

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Photograph of Trevor
Trevor Valdez

Global Marketing Manager

Bio-Rad Labs., USA / 2020-2023

I had the pleasure of working closely with Allison on a project that involved revamping the UI of a legacy application in the Biotech space, and her work was truly exceptional. Allison is an incredibly talented UI designer, whose meticulous approach and dedication to her craft played a pivotal role in the success of our redesign. From the outset, Allison demonstrated an impressive level of conscientiousness and thoroughness. She took the time to understand the intricacies of the legacy application, identifying pain points and opportunities for improvement. Her keen eye for detail ensured that no aspect of the UI redesign was overlooked, resulting in a final product that was not only aesthetically pleasing but also highly functional. One of Allison's standout qualities is her collaborative spirit. Throughout the project, she worked seamlessly with me, the product owner, and other subject matter experts. Her ability to synthesize feedback and incorporate diverse perspectives into the design process was truly commendable. Allison's open communication and willingness to iterate on her designs made the collaborative journey smooth and enjoyable. The redesigned UI that Allison delivered surpassed our expectations. It was a testament to her creativity and skill, providing a user experience that was a vast improvement over the original. Users now interact with the application more intuitively, thanks to Allison's thoughtful design choices and user-centric approach. In conclusion, Allison is not just a UI designer; she is an invaluable asset to any project fortunate enough to have her expertise. Her talent, work ethic, and collaborative nature make her a standout professional in the field. I look forward to the opportunity to collaborate with Allison on future projects, knowing that her contributions will undoubtedly elevate the quality of the user experience.

...

Photograph of Ollie
Ollie Dawes

Head Of Digital (Product)

Complete, UK / 2019

I worked with Allison at Complete Coherence where we were building a well-being application together. She is a highly-talented UI/UX designer who always puts the need of the user first. She brings creativity by the boatload and never fails to come up with an innovative solution when issues arise. A conversation with Allison is never dull. She is witty, has a great sense of humour and she's knowledgeable about a broad (and sometimes random) range of subjects. With her passion for neuroscience, behavioural research and personal development proving to be vital for the overall project success. But perhaps Allison's greatest quality is that she strives to help people. She is both compassionate and challenging, and is not afraid to speak her mind if she knows it will help. It would be a pleasure to work with Allison again. Any organisation would be lucky to have her.

...